It’s a movement. It’s a crossover between a culture, pop, and a market, luxury. I love this term not only because I can identify to it myself, and I believe a lot of my friends can, but also because this is a word we invented at SQUA.RE to best describe our unique set of passions! What a better picture of the day than the new Prada campaign, to illustrate it. You can visit the full Pop Luxury category on SQUA.RE by clicking here.